I was brought in by IDEO to help narrate the work they were doing with a big fashion brand.

IDEO works in a uniquely collaborative way. Together, we digested huge amounts of research, identifying key findings and interpreting those into actionable recommendations.

This was woven into a narrative which was presented to the client’s wider company. This informed their business strategy decision on how to better serve the demographic we had focused on. The work is under a NDA.